BBQ Chicken Pizza
Pizza Industry Overview
The Pizza market is a large & booming $44 Billion food industry business opportunity in the United States of America & around the World. Pizza annually outranks all other food categories as Americans favorite food choice.
Surveys indicate 90% of the American population enjoys pizza. Why? Because pizza is fresh, convenient, reasonably priced, and simply put, it tastes good.
Food industry research supports the vitality of the pizza industry. According to an Economic study, 83% of consumers eat pizza at least once per month. According to PMQ’s 2018 Industry Census, over 60% of respondents reported an increase in sales over the previous year. Internationally, pizzerias are thriving, with a 5 year forecasted growth rate of over 10%.
In 2020, United Sates pizza industry sales are expected to increase by more than 7% to over $47 Billion.
Glendale BMPP Store Front
Pizza Industry Trends
As detailed in the 2019 Pizza Power Report, 4 themes kept appearing again & again: Quality, Ingredients, Technology and Youth Culture.
Consumers are increasingly insisting on the freshest, healthiest ingredients, a trend driven largely by younger segments of consumers, who also demand the highest technology available to facilitate ease of ordering & delivery.
Regional pizza varieties are on the rise, due in part to social media. The younger generation wants to know what’s in their food, affording a great opportunity for pizzeria restaurants to dominate their market, because they can.
Although dinner still dominates the pizza industry, other day parts, such as lunch and breakfast, have gained traction. According to an Economic Research consumer survey, breakfast is the fastest-growing day part in the restaurant industry. Egg and ham pizzas for breakfast are gaining popularity, with 17% of frequent pizza consumers reporting they have eaten pizza for breakfast.